Marketing vital when drawing playgoers
July 28, 2008
You might not think that teaching marketing at Cal State Northridge and running a market research consulting business would interrelate with writing and producing plays.
Market research group GfK 'may bid' for TNS (AFP)
AFP - German market research group Gfk said Wednesday that it was mulling a takeover bid for British peer Taylor Nelson Sofres after the pair ended their plans to merge.
Sorrell must bid £1.2bn to halt TNS-GfK merger
Sir Martin Sorrell will have to bid at least 300p a share - £1.2 billion - for Taylor Nelson Sofres to prevent the proposed £2.2 billion merger between the British market researcher and Germany's GfK, analysts said. 
WPP Lurks Over Taylor Nelson Deal
WPP expected to swoop on the market research company, which on Tuesday agreed terms of merger with Germany's GfK.
WPP takes hostile takeover offer for...
WPP Group PLC, the world's second largest advertising company, took its 1.08 billion pound (US$2.1 billion) takeover offer for Taylor Nelson Sofres PLC to shareholders of the...
GfK plans to better any bid for TNS...
GfK, the German market research group, has teamed up with a financial bidder
in a last minute effort to prevent WPP from winning control of Taylor Nelson
Sofres (TNS), The...
WPP bid offer for TNS will not be...
WPP will not make a pure cash offer for market research group Taylor Nelson
Sofres (TNS), it has emerged ahead of the advertising giant’s put up or shut
up deadline to make...
Taylor Nelson Sofres rejects new...
Leading shareholders in Taylor Nelson Sofres (TNS) called on WPP to increase
its £1 billion offer after the market research group rejected a third
approach at 260p per share.
Taylor Nelson rejects fourth approach...
Taylor Nelson Sofres PLC, the British market research firm that has agreed to a merger with Germany's GfK AG, rejected a fourth unsolicited preliminary takeover offer from WPP...
YouGov issues profit warning after failed takeover attempt
YouGov, the market research group, today warned that full-year profits will fall short of expectations after taking a one-off £1.2 million hit from a failed takeover.
GfK says no certainty it will make an all-cash offer for TNS to rival WPP approach
German market research company GfK AG stressed on Thursday that there was no certainty it would make an all-cash offer for British rival Taylor Nelson Sofres PLC after calling off an agreed merger. 
Painting by numbers
Arts & entertainment: Are focus groups in the arts a useful tool - or a death blow to creativity?
TNS's biggest shareholder rejects...
Cedar Rock Capital, the largest shareholder in Taylor Nelson Sofres (TNS) with
9.4 per cent, is understood to have rejected WPP’s £1.1 billion hostile
offer for the British...
Olympic Sponsorship A Boon For Some...
Study by CTR Market Research shows that Chinese consumers regard corporate identification with Games as a stamp of quality but sometimes associate the wrong firms with the event.
GfK chairman Hajo Riesenbeck resigns...
Hajo Riesenbeck, chairman of the German market research company GfK, has
resigned after clashing with his chief executive over the group’s failed
efforts to join forces with...
Taylor Nelson Sofres to open books to...
British market research firm Taylor Nelson Sofres PLC said on Monday that it will open its books to rejected takeover suitor WPP Group PLC, a week after agreeing to a merger...
Monday Manifesto: David Lowden of TNS...
David Lowden is playing for high stakes. If he gets it right, the chief
executive of Taylor Nelson Sofres gets to run a company twice the size. If
it goes wrong, the...
WPP launches £1bn hostile bid for Taylor Nelson
WPP, the British advertising giant, today launched a hostile bid for Taylor Nelson Sofres (TNS) but refused to raise its offer for the market research group above the £1 billion deal already on the table.
Hostile WPP Bid Is Trumped By German Rival
Attempt to buy market research firm Taylor Nelson Sofres is sidetracked after GfK mulls a counterbid, saying it has lined up a private investor's support.
TNS merger with GfK could include...
Taylor Nelson Sofres' (TNS) £2.1 billion all-share merger with Germany's GfK
could be restructured to give the UK market research group's investors a
cash sweetener but may...
Key TNS investor brands WPP offer...
Cedar Rock Capital, the largest shareholder in Taylor Nelson Sofres (TNS), has
brushed aside a renewed attempt by WPP, the UK advertising giant, to acquire
the market research...
TNS rejects revised £995m offer from...
Taylor Nelson Sofres, the market researcher, has swiftly rejected an improved
£995 million bid from Sir Martin Sorrell’s WPP.
WPP begins £1bn courtship with TNS...
Sir Martin Sorrell, the chief executive of WPP, this morning opened a new
front in his attempt to buy market research group Taylor Nelson Sofres,
which rejected his £950...
Sir Bernard Audley
Sir Bernard Audley played a lively and important role in the development of
British market research, and notably the calculation of TV viewing figures.
After a varied early...
Taylor Nelson and German rival GfK in...
Taylor Nelson Sofres has made a surprise approach to its German rival GfK to create a combined company worth £1.4bn, the second largest market research group in the world.